DIGITAL MARKETING

Digital marketing requires constant adaptation to an ever-changing landscape. At Sonnie Design, we are never satisfied with the status quo—we consistently employ intelligent strategies to create powerful campaigns that move the dial and yield exceptional results for you.

From conception through execution, we combine our problem-solving ingenuity and arsenal of cutting-edge tactics to create a strategy curated to your unique goals and audiences. As the full-service digital marketing leader, we’re not limited to a particular product, channel, or capability—we let the outcomes you need determine the approach we take.

Our dedicated team of in-house digital marketing experts are all Google certified and self-proclaimed digital geeks. We live under the hood of each and every one of your campaigns, prioritizing performance above all else and driving unrivaled results.

Streaming Media:

Streaming media and video engage captive audiences at a fraction of the cost of traditional TV and radio advertising. By leveraging targeting parameters built around your audience’s interests, Sonnie Design is able to get your message in front of not only high school and college-aged students but their decision-making parents as well. Through our streaming media strategies, we continue to refine and reimagine new and innovative ways to create connections with prospective students, so your school is seen (and heard) by the right audiences at the right time.

Search Engine Optimization (SEO)

Utilizing a comprehensive suite of Search Engine Optimization (SEO) techniques, Sonnie Design invigorates your organic marketing strategy—putting your brand in front of new audiences at every stage in their journey. Combining technical strategies with highly researched content optimization, we can overhaul your web presence and position your institution to claim the most trusted real estate in search engine marketing: the organic search results. Through the process of SEO, we’ll establish trust between your institution and your prospective students and forge authentic human connections that spur long-term results.

Google Analytics

Sonnie Design never applies a one-size-fits-all approach to your analytics. Instead, we apply critical thinking to understand how your institution can best leverage analytics to reach your marketing goals. Through our Google Analytics services, we’ll analyze your accounts to ensure they’re set up for success, implement best practices, and closely track the performance of your content, consistently leveraging insights to further optimize and enhance your campaigns across all channels. Reporting dashboards provide a deeper insight into the strategies, insights, and decisions that will cause you to step into the future with confidence.

Online Display Marketing

Display advertising is a powerful strategy providing incredible branding and awareness exposure for your institution. Through an unmatched selection of advanced targeting strategies, Sonnie Design skillfully presents your banner ads across websites—keeping your school top-of-mind for prospects.

We use next-generation targeting techniques to ensure your Display advertisements appear in front of your target audience at every point in their journey. Our strategies position you to be the school your prospects think of first.

 

EMAIL MARKETING

Political/Fundraising - E-Marketing 

Political email marketing is an important part of any campaign strategy, but its incredibly easy to get it wrong. Ideally, you want each and every one of your email recipients to find your emails relevant.  Universal relevancy is impossible if you send the same email to each and every recipient.  The supporters in your database care about different things and the best way to engage them is to send them emails relevant to the things they care about.

 

Email marketing is one of the most important fundraising tools that social impact organizations use. It’s an inexpensive way to reach many people at a moment’s notice. It’s also an easy way to send out mass appeals. And with the click of a button, you can guide supporters directly to your donation page.

 

Business - E-Marketing 

Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

 

Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty. 

SOCIAL MEDIA

 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.

 

Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners.

 

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.

  • Instagram
  • Twitter
  • Facebook

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