Political/Fundraising - E-Marketing
Political email marketing is an important part of any campaign strategy, but its incredibly easy to get it wrong. Ideally, you want each and every one of your email recipients to find your emails relevant. Universal relevancy is impossible if you send the same email to each and every recipient. The supporters in your database care about different things and the best way to engage them is to send them emails relevant to the things they care about.
Email marketing is one of the most important fundraising tools that social impact organizations use. It’s an inexpensive way to reach many people at a moment’s notice. It’s also an easy way to send out mass appeals. And with the click of a button, you can guide supporters directly to your donation page.
Business - E-Marketing
Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners.
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.